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Sounds of BelongingU.S. Spanish-language Radio and Public Advocacy$
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Dolores Ines Casillas

Print publication date: 2014

Print ISBN-13: 9780814770658

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814770658.001.0001

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Pun Intended

Pun Intended

Listening to Gendered Politics on Morning Radio Shows

Chapter:
(p.101) 4 Pun Intended
Source:
Sounds of Belonging
Author(s):

Dolores Inés Casillas

Publisher:
NYU Press
DOI:10.18574/nyu/9780814770658.003.0004

This chapter describes the gendered politics of Spanish-language radio station hosts who were both adamantly proimmigrant, but whose rhetoric was also steeped in misogyny and homophobia. A central component of these radio hosts' gendered, politicized, on-air posturing relies on a sexist form of speech that scripts political efforts as male and works to further marginalize and silence women. For instance, Renán Almendárez Coello (“The Morning Bogeyman”) engages in sexually laden exchanges with female callers and offers advice on troubled (heterosexual) relationships while routinely endorsing on-air campaigns to send money to troubled “home” countries. This practice foregrounds the complex interplay of gender, labor, and globalization at work in Spanish-language radio.

Keywords:   Spanish-language radio, misogyny, homophobia, Renán Almendárez Coello, globalization

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