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Making Media WorkCultures of Management in the Entertainment Industries$
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Derek Johnson, Derek Kompare, and Avi Santo

Print publication date: 2014

Print ISBN-13: 9780814764695

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814764695.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 26 September 2021

Constructing Social Media’s Indie Auteurs

Constructing Social Media’s Indie Auteurs

Management of the Celebrity Self in the Case of Felicia Day

(p.188) 8 Constructing Social Media’s Indie Auteurs
Making Media Work

Elizabeth Ellcessor

NYU Press

This chapter looks at how actress Felicia Day manages her star persona as an authentic gamer and Hollywood outsider by addressing similar questions of identity, while shifting categories away from evocations of the “national” to the blurred boundaries between “celebrity” and “fan.” Day repeatedly positions herself as a member of the communities she portrays, obscuring the labor performed by others in managing her career along with the insider access she has gained through the success of her various web projects. The chapter also notes the importance of self-promotion within post-industrial Hollywood, and particularly, the stars' new ways of managing their relationships to their fan bases through practices designed to emphasize their own fannish identities.

Keywords:   Felicia Day, post-industrial Hollywood, star persona, celebrity, fannish identities, self-promotion, Hollywood outsider

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