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Making Media WorkCultures of Management in the Entertainment Industries$
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Derek Johnson, Derek Kompare, and Avi Santo

Print publication date: 2014

Print ISBN-13: 9780814764695

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814764695.001.0001

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Building Theories of Creative Industry Managers

Building Theories of Creative Industry Managers

Challenges, Perspectives, and Future Directions

(p.25) 1 Building Theories of Creative Industry Managers
Making Media Work

Amanda D. Lotz

NYU Press

This chapter addresses the challenges in developing broad theoretical paradigms for studying media managers, given scholars' lack of access to these professionals, the role of “spin” in framing managerial decisions, and the ever-shifting nature of cultural production. Project-by-project changes in players, objectives, and pitfalls require managers to adopt new managerial strategies in each new context. As a result, the chapter struggles with media studies' need to develop a coherent set of meanings for media management. It recognizes that while this goal is often hindered by the managerial cultures scholars seek to explain, the project itself can still be productive in terms of generating multiple discourses about media management. The chapter challenges media scholars to go beyond individual case studies and identify the broader applicability and significance of their findings.

Keywords:   media managers, managerial strategies, cultural production, media studies, media management, media scholars

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