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Making Media WorkCultures of Management in the Entertainment Industries$
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Derek Johnson, Derek Kompare, and Avi Santo

Print publication date: 2014

Print ISBN-13: 9780814764695

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814764695.001.0001

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Discourses, Dispositions, Tactics

Discourses, Dispositions, Tactics

Reconceiving Management in Critical Media Industry Studies

(p.1) Introduction Discourses, Dispositions, Tactics
Making Media Work

Derek Johnson

Derek Kompare

Avi Santo

NYU Press

This introductory chapter asserts that management must be understood as a much wider network of cultural power, negotiated by participants at all levels in institutional hierarchies. Management, in this sense, is a culture of shifting discourses and dispositions that create meaning, generate value, and shape media work throughout each moment of production and consumption. For this understanding, the chapter draws from organizational sociology and critical theory in examining how historically situated ideas about management operate as modes of managerial identity formation. Though management has become an important practice in the contemporary era of branding, IP licensing, and convergence, management as a discursive category has existed for a long time. Its functions, representations, and dispositions have changed in accordance with both industrial and cultural shifts.

Keywords:   management, institutional hierarchies, media work, organizational sociology, critical theory, managerial identity, contemporary branding

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