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Making Media Work – Cultures of Management in the Entertainment Industries - NYU Press Scholarship Online
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Making Media Work: Cultures of Management in the Entertainment Industries

Derek Johnson, Derek Kompare, and Avi Santo


In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers—“the suits”—who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. This book aims to provide a deepe ... More

Keywords: media industry, media management, network executives, studio developers, market researchers, film, television, video games, social media

Bibliographic Information

Print publication date: 2014 Print ISBN-13: 9780814764695
Published to NYU Press Scholarship Online: March 2016 DOI:10.18574/nyu/9780814764695.001.0001


Affiliations are at time of print publication.

Derek Johnson, editor

Derek Kompare, editor

Avi Santo, editor

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