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Critical Rhetorics of Race$
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Michael G. Lacy and Kent A. Ono

Print publication date: 2011

Print ISBN-13: 9780814762226

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814762226.001.0001

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Abstracting and De-Racializing Diversity

Abstracting and De-Racializing Diversity

The Articulation of Diversity in the Post-Race Era

Chapter:
(p.247) 13 Abstracting and De-Racializing Diversity
Source:
Critical Rhetorics of Race
Author(s):

Rona Tamiko Halualani

Publisher:
NYU Press
DOI:10.18574/nyu/9780814762226.003.0013

This concluding chapter argues that regional newspaper stories in Silicon Valley, California, create the appearance of a raceless society, strengthening legislative efforts in California to eliminate affirmative action, multiculturalism, and other racialized policies. The newspapers do this by constantly featuring “empirical” surveys predicting a majority minority in northern California cities and by reporting personal testimonies about the positive effects of “diversity,” such as interacting with people from all over the world. These media texts articulate a specific ideological representation of diversity in the post-race era in two ways. First, diversity signifies an abstract, idealized, and/or raceless representation and reality, in which cultural communities are collocated, while simultaneously emptied of any particular histories, social structures, or structural inequalities. Second, diversity and difference are depicted as universal; each cultural group is deemed to be the same and equal precisely because they are all equally different.

Keywords:   Silicon Valley newspapers, raceless society, multiculturalism, racialized policies, diversity, post-race era

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