Jump to ContentJump to Main Navigation
Critical Rhetorics of Race$
Users without a subscription are not able to see the full content.

Michael G. Lacy and Kent A. Ono

Print publication date: 2011

Print ISBN-13: 9780814762226

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814762226.001.0001

Show Summary Details
Page of

PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 23 April 2021

Abstracting and De-Racializing Diversity

Abstracting and De-Racializing Diversity

The Articulation of Diversity in the Post-Race Era

(p.247) 13 Abstracting and De-Racializing Diversity
Critical Rhetorics of Race

Rona Tamiko Halualani

NYU Press

This concluding chapter argues that regional newspaper stories in Silicon Valley, California, create the appearance of a raceless society, strengthening legislative efforts in California to eliminate affirmative action, multiculturalism, and other racialized policies. The newspapers do this by constantly featuring “empirical” surveys predicting a majority minority in northern California cities and by reporting personal testimonies about the positive effects of “diversity,” such as interacting with people from all over the world. These media texts articulate a specific ideological representation of diversity in the post-race era in two ways. First, diversity signifies an abstract, idealized, and/or raceless representation and reality, in which cultural communities are collocated, while simultaneously emptied of any particular histories, social structures, or structural inequalities. Second, diversity and difference are depicted as universal; each cultural group is deemed to be the same and equal precisely because they are all equally different.

Keywords:   Silicon Valley newspapers, raceless society, multiculturalism, racialized policies, diversity, post-race era

NYU Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.