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Critical Rhetorics of Race$
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Michael G. Lacy and Kent A. Ono

Print publication date: 2011

Print ISBN-13: 9780814762226

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814762226.001.0001

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The Rhythm of Ambition

The Rhythm of Ambition

Power Temporalities and the Production of the Call Center Agent in Documentary Film and Reality Television

(p.197) 10 The Rhythm of Ambition
Critical Rhetorics of Race

Aimee Carrillo Rowe

Sheena Malhotra

Kimberlee Pérez

NYU Press

This chapter shows how documentaries help westerners overcome their anxieties about globalization and outsourcing. They do so by featuring a white male narrator who visits, describes, and then leaves the lowly social conditions of Indian subjects (especially Indian women), while highlighting the Indian subjects' negotiation between their premodern realities and ideologies and the neoliberal present. The documentaries also position Indian transnational subjects as inferior to western U.S. viewers through time/space ambivalences that, in an attempt to conceal anxieties about the changing landscape of transnational employment, thereby acknowledge and then protect U.S. workers from worries over the loss of their jobs at home.

Keywords:   documentaries, globalization, outsourcing, neoliberalism, Indian transnational subjects, transnational employment

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