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Celluloid SermonsThe Emergence of the Christian Film Industry, 1930-1986$
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Terry Lindvall and Andrew Quicke

Print publication date: 2011

Print ISBN-13: 9780814753248

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814753248.001.0001

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Global Film Evangelism

Global Film Evangelism

(p.188) 8 Global Film Evangelism
Celluloid Sermons

Terry Lindvall

Andrew Quicke

NYU Press

This chapter explores how producers realized that a media-saturated market in the US limited their appeal and envisioned multiplying their investments and effectiveness in communicating to the world. Grounded in the Great Commission, these producers sought to adapt the medium to other cultures, with mixed results. As communicators, they showed little concern for cross-cultural communication problems. Their films, while targeted at foreign countries, clearly reflected a Western, Christian view of the world, with mostly Caucasian actors and Western music. The chapter also depicts how the impact of showing evangelistic films increased Indian persecution of the Christian minority. At the same time, The Jesus Film and Karunamayudu proved to be very powerful evangelistic tools and have converted many Hindus. Though the Indian constitution guarantees freedom of religion, India has demanded the departure of foreign missionaries.

Keywords:   Great Commission, global film evangelism, cross-cultural communication, Western Christianity, Indian constitution, The Jesus Film, Karunamayudu

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