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Holy MavericksEvangelical Innovators and the Spiritual Marketplace$
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Shayne Lee and Phillip Luke Sinitiere

Print publication date: 2009

Print ISBN-13: 9780814752340

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814752340.001.0001

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(p.149) Epilogue
Holy Mavericks

Shayne Lee

Phillip Luke Sinitiere

NYU Press

This epilogue offers some concluding thoughts about the five subjects discussed in the preceding chapters: Paula White, T. D. Jakes, Rick Warren, Joel Osteen, and Brian McLaren. All five are evangelical innovators who adjust and retool American evangelicalism in appealing ways that attract large segments of the religious market. Each offers a style of Christianity that is dynamic and relevant, changes many lives and meets many needs; an environment that takes varying forms and yet remains simple and satisfying; a message that rests in God's sovereignty while providing intriguing possibilities for human agency; instruction that is pragmatic yet idealistic, self-actualizing and self-therapeutic; a ministry that responds to market forces and yet remains true to core beliefs; and a scope that transcends race, ethnicity, and class. In a nutshell, these innovators offer a brand of evangelical Christianity that is brilliantly designed for contemporary Americans.

Keywords:   evangelicals, American evangelicalism, Paula White, T. D. Jakes, Rick Warren, Joel Osteen, Brian McLaren, Christianity

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