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Holy MavericksEvangelical Innovators and the Spiritual Marketplace$
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Shayne Lee and Phillip Luke Sinitiere

Print publication date: 2009

Print ISBN-13: 9780814752340

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814752340.001.0001

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Surfing Spiritual Waves

Surfing Spiritual Waves

Rick Warren and the Purpose-Driven Church

(p.129) 6 Surfing Spiritual Waves
Holy Mavericks

Shayne Lee

Phillip Luke Sinitiere

NYU Press

This chapter shows how Rick Warren became the pastor of a 25,000-member church in Orange County, California, and one of the most influential Protestant leaders in the world. Warren's simple sermons, often structured around catchy acronyms, address life issues that affect many Americans. He packages evangelicalism in an unconventional, racially generic, and politically inoffensive way and is the force behind a rapidly growing purpose-driven church movement that blurs denominational distinctions and challenges traditional ways of approaching ministry. By mixing religion with the best marketing and business principles of today, along with other elements of contemporary secular culture, Warren makes evangelical ministry attractive to baby boomers and successive generations of Americans.

Keywords:   American evangelicalism, evangelicals, Rick Warren, pastor, Protestantism

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