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Holy MavericksEvangelical Innovators and the Spiritual Marketplace$
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Shayne Lee and Phillip Luke Sinitiere

Print publication date: 2009

Print ISBN-13: 9780814752340

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814752340.001.0001

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Messed-Up Mississippi Girl

Messed-Up Mississippi Girl

Paula White and the Imperfect Church

(p.107) 5 Messed-Up Mississippi Girl
Holy Mavericks

Shayne Lee

Phillip Luke Sinitiere

NYU Press

This chapter explains how Paula White strategically integrates her message and ministry into mainstream American religious culture and crafts a model of the emotionally healthy Christian who is honest about her shortcomings. She is a best-selling author, noted conference speaker, life coach, and television personality. Her message infuses an emphasis on God's transforming power with the raw and honest faith of postmodern confessional culture. As the “Oprah Winfrey” of the evangelical world, White finesses dialogues with celebrity experts about self-actualization and the nitty-gritty, day-to-day realities of life. By integrating religion with American longings for youth, beauty, health, and sexual fulfillment, she offers an empowering and self-therapeutic brand of Christianity that teaches people how to become physically fit, mentally tough, and biblically literate, while trusting in the promises of God for dramatic change in life.

Keywords:   American evangelicalism, evangelicals, ministry, religious culture, Christianity

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