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Holy MavericksEvangelical Innovators and the Spiritual Marketplace$
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Shayne Lee and Phillip Luke Sinitiere

Print publication date: 2009

Print ISBN-13: 9780814752340

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814752340.001.0001

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Great Jazz

Great Jazz

T. D. Jakes and the New Black Church

(p.53) 3 Great Jazz
Holy Mavericks

Shayne Lee

Phillip Luke Sinitiere

NYU Press

This chapter presents Thomas Dexter Jakes as a metaphor of a new black church. As the pastor of the largest church in Dallas, Texas; a conference organizer who draws tens of thousands to his events; the author of more than a dozen best sellers, including two critically acclaimed novels; and a movie executive who recently signed with Sony Movies to produce nine more films, T. D. Jakes redefines evangelical entrepreneurship. By appropriating a broad range of cultural tools, he tactically blends biblical teachings with psychological theories, folk wisdom, pop culture, and American idealism. His appeal comes from adeptly diagnosing problems overlooked by other evangelicals, including sexual abuse, addiction, and abandonment. Jakes' cultural repertoire for solving practical life problems concerning finances, weight loss, self-esteem, and other issues connects with many contemporary Americans.

Keywords:   American evangelicalism, evangelicals, Thomas Dexter Jakes, new black church, pastor, practical life problems

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