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Holy MavericksEvangelical Innovators and the Spiritual Marketplace$
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Shayne Lee and Phillip Luke Sinitiere

Print publication date: 2009

Print ISBN-13: 9780814752340

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814752340.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 29 June 2022

The Smiling Preacher

The Smiling Preacher

Joel Osteen and the Happy Church

(p.25) 2 The Smiling Preacher
Holy Mavericks

Shayne Lee

Phillip Luke Sinitiere

NYU Press

This chapter chronicles Joel Osteen's rise to prominence and details the dynamics of his multifaceted ministry. Drawing from a career in religious telecasting and media production and a talented ministry team composed of engaging speakers, keen managers, and talented musicians, Osteen excels at practical preaching, offering a welcoming smile and a warm Texas drawl. While he acknowledges the ups and downs of the human condition, his appeal centers around a message of self-respect and of blessed return on spiritual investment, conditioned most readily by confluences between cognitive psychology and sacred speech. From its home in Houston—in a sports-arena-turned-sacred-space—and through his books, weekly telecasts, archived sermons, podcasts, daily “e-votionals,” and monthly ministry events called “An Evening with Joel,” Osteen's message of spiritual prosperity and positive thinking appeals to millions worldwide, crossing numerous racial, ethnic, and economic boundaries.

Keywords:   American evangelicalism, evangelicals, ministry, preaching, self-respect, spiritual prosperity, positive thinking, Joel Osteen

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