An Industrial Way of Life
This book places the culture of media franchising in terms of a “creative license” and a dynamic of “collaboration” in order to explore both the subjective experiences of collaborative creativity within media franchising and the licensing relationships and other hierarchical industrial structures shaping it. Through franchising, the media industries exert a cultural license to shape creative practice. While critiques of franchising like those of The Onion or College Humor often prove quite funny, media franchising is no joke as it has proven to be both an economically significant and culturally meaningful way of life in the media industries. Its significance and complexity as a production logic derives from providing creative resources to a wide range of social actors.
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