Jump to ContentJump to Main Navigation
Media FranchisingCreative License and Collaboration in the Culture Industries$
Users without a subscription are not able to see the full content.

Derek Johnson

Print publication date: 2013

Print ISBN-13: 9780814743478

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814743478.001.0001

Show Summary Details
Page of

PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 27 June 2022



(p.233) Future Exchanges and Iterations

Media Franchising

Derek Johnson

NYU Press

This book offers a theoretical and historical intervention that redefines franchising as a model for conceptualizing collaborative production in media culture, problematizing the tendency to consider this media production in terms of convergence culture, and challenging the assumption that socialized creative collaboration defies the labor hierarchies and power structures of industry. By directing attention to the history of media franchising, one can situate today's emerging social media within a wider tradition of collaborative and socially networked culture. The study of media franchising also advocates for a wider scope of analysis for the socialized production and consumption of culture beyond digital formations. In recognizing the kinds of collaborations and media productions franchising has sustained over time, it is possible to situate the current age of convergence within a tradition of reproducing culture out of commons exchange.

Keywords:   franchising, media franchising, media production, collaboration, media culture, labor hierarchies, social media, age of convergence

NYU Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.