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Media FranchisingCreative License and Collaboration in the Culture Industries$
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Derek Johnson

Print publication date: 2013

Print ISBN-13: 9780814743478

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814743478.001.0001

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Conclusion

Conclusion

(p.233) Future Exchanges and Iterations

Chapter:
Conclusion
Source:
Media Franchising
Author(s):

Derek Johnson

Publisher:
NYU Press
DOI:10.18574/nyu/9780814743478.003.0006

This book offers a theoretical and historical intervention that redefines franchising as a model for conceptualizing collaborative production in media culture, problematizing the tendency to consider this media production in terms of convergence culture, and challenging the assumption that socialized creative collaboration defies the labor hierarchies and power structures of industry. By directing attention to the history of media franchising, one can situate today's emerging social media within a wider tradition of collaborative and socially networked culture. The study of media franchising also advocates for a wider scope of analysis for the socialized production and consumption of culture beyond digital formations. In recognizing the kinds of collaborations and media productions franchising has sustained over time, it is possible to situate the current age of convergence within a tradition of reproducing culture out of commons exchange.

Keywords:   franchising, media franchising, media production, collaboration, media culture, labor hierarchies, social media, age of convergence

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