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Media FranchisingCreative License and Collaboration in the Culture Industries$
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Derek Johnson

Print publication date: 2013

Print ISBN-13: 9780814743478

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814743478.001.0001

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Sharing Worlds

Sharing Worlds

Difference, Deference, and the Creative Context of Franchising

(p.107) 3. Sharing Worlds
Media Franchising

Derek Johnson

NYU Press

This chapter traces how creativity has developed within the history of the media franchise by moving past world-building to conceptualize the franchise in terms of world-sharing among workers and communities. It examines the creative strategies used to construct the shared worlds, the practices by which shared creative use has been managed, and how media workers have conceived their own creative labors and production identities in relation to these shared structures. World-sharing calls for a consideration of the claims and discourses of franchise authorship in terms of social relations. In assessing these issues, the chapter looks at the creative management of Battlestar Galactica and Star Trek, two science fiction franchises that have engaged in world-sharing across multiple industrial contexts.

Keywords:   world-sharing, world-building, media franchise, creative management, production identities, Battlestar Galactica, Star Trek

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