This chapter discusses the social relations of franchising, the industrial structures they enable, and the cultural discourses historically brought to bear on media objects to conceive them in the terms of “franchising.” This requires an analysis that begins outside of media studies to consider the history of franchising as a means of sharing business formats within the retail industries. Although retail franchising does not perfectly fit into media production, the social relations shared by both allows for a better understanding of the industrial exchanges facilitated in and by media franchising. The chapter also examines how media work has already been theorized and imagined as franchising by practitioners, critics, and consumers; as well as the cultural consequences of franchising through the lens of gender.