Jump to ContentJump to Main Navigation
The Net EffectRomanticism, Capitalism, and the Internet$
Users without a subscription are not able to see the full content.

Thomas Streeter

Print publication date: 2010

Print ISBN-13: 9780814741153

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814741153.001.0001

Show Summary Details
Page of

PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 29 June 2022

The Moment of Wired

The Moment of Wired

(p.119) 5 The Moment of Wired
The Net Effect

Thomas Streeter

NYU Press

This chapter looks at the structure of feeling created in the early 1990s as knowledge workers began to discover the pleasures of online communication and elites groped for an organizational framework under the umbrella of the “information superhighway.” Web browsing articulated itself with a structure of desire centered around an endless “what's next?” and spread in a context in which middle ranks knew things that their superiors did not, adding to that articulation a romantic sense of rebellion; one could in theory rebel, express oneself, and get rich all at once. Taken together, this fusion of romantic subjectivity and market enthusiasms, exemplified and enabled in the early Wired magazine, created the conditions that fueled both the rapid triumph of the internet as the network of networks and the dotcom stock bubble.

Keywords:   knowledge workers, 1990s, online communication, information superhighway, internet, Web browsing

NYU Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.