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In the Spirit of a New PeopleThe Cultural Politics of the Chicano Movement$
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Randy J. Ontiveros

Print publication date: 2013

Print ISBN-13: 9780814738849

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814738849.001.0001

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Antennas and Mimeograph Machines

Antennas and Mimeograph Machines

Postwar Mass Media and the Chicano/a Street Press

(p.44) 1 Antennas and Mimeograph Machines
In the Spirit of a New People

Randy J. Ontiveros

NYU Press

This chapter studies the reductive news coverage of the Chicano/a movement on television. Network journalists at NBC and elsewhere interpreted Chicano activism as another racialized threat to an imaginary postwar consensus. Mindful of the culture industry' s growing power, Chicano activists responded with the creation of an independent Chicano media that used mimeograph machines, offset printing, and other available media technologies to circulate alternative images and narratives of Mexican America. Among different media such as film, television, and radio, print became the movement' s most vital instrument due to its accessibility that allows creator and audience to imagine themselves as part of a Chicano nation.

Keywords:   news coverage, Chicano movement, Chicana movement, Chicano media, Chicana media, mimeograph machines, Chicano nation

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