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In the Spirit of a New PeopleThe Cultural Politics of the Chicano Movement$
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Randy J. Ontiveros

Print publication date: 2013

Print ISBN-13: 9780814738849

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814738849.001.0001

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PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 19 October 2019

Antennas and Mimeograph Machines

Antennas and Mimeograph Machines

Postwar Mass Media and the Chicano/a Street Press

Chapter:
(p.44) 1 Antennas and Mimeograph Machines
Source:
In the Spirit of a New People
Author(s):

Randy J. Ontiveros

Publisher:
NYU Press
DOI:10.18574/nyu/9780814738849.003.0002

This chapter studies the reductive news coverage of the Chicano/a movement on television. Network journalists at NBC and elsewhere interpreted Chicano activism as another racialized threat to an imaginary postwar consensus. Mindful of the culture industry' s growing power, Chicano activists responded with the creation of an independent Chicano media that used mimeograph machines, offset printing, and other available media technologies to circulate alternative images and narratives of Mexican America. Among different media such as film, television, and radio, print became the movement' s most vital instrument due to its accessibility that allows creator and audience to imagine themselves as part of a Chicano nation.

Keywords:   news coverage, Chicano movement, Chicana movement, Chicano media, Chicana media, mimeograph machines, Chicano nation

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