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As Long as We Both Shall LoveThe White Wedding in Postwar America$
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Karen M. Dunak

Print publication date: 2013

Print ISBN-13: 9780814737811

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814737811.001.0001

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“Lots of Young People Today are Doing This”

“Lots of Young People Today are Doing This”

The White Wedding Revived

(p.102) 4 “Lots of Young People Today are Doing This”
As Long as We Both Shall Love

Karen M. Dunak

NYU Press

This chapter examines the reemergence of the white wedding as a popular form of wedding celebration in the late 1960s and 1970s despite the rise of alternative forms of wedding. It first considers the criticisms against white weddings and the emergence of new weddings before discussing the popularity of the white wedding among young men and women of different classes and tastes. It describes the white wedding as a reflection not only of the familiar language of love and commitment, but also of a couple's individual beliefs. It shows that the standard white wedding could incorporate elements of the new wedding, making it an ideal choice for brides and grooms who wanted a traditional wedding. White weddings also offered the bride and groom an opportunity to express the modernity of their relationship or an alternative view of marriage.

Keywords:   white wedding, wedding celebration, new wedding, marriage, brides, grooms

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