Media Spectacles and the Construction of a Transnational Politics of Care
This chapter focuses on celebrities and their place in the neoliberal framework and dispensation of care. A long history of celebrity involvement in politics and humanitarian efforts has contributed to the production of celebrity activism as an influential media phenomenon that now permeates popular culture. Celebrity activism is framed within a media space that privileges neoliberal ideologies of individualism and accentuates discourses about the agency of powerful Western women traveling to “save” women of the Global South. In the spectaclization of the strong celebrity heroine that follows, local women of the area are either marginalized or overlooked in the mediasphere. Thus, the chapter focuses on Angelina Jolie's celebrity activism as promoting a style of engagement in a politics marked as noncontroversial and as capitalizing on the pervasive power and transnational appeal of Western celebrity culture.
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