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Circuits of VisibilityGender and Transnational Media Cultures$
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Radha S. Hegde

Print publication date: 2011

Print ISBN-13: 9780814737309

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814737309.001.0001

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Gendered Blueprints

Gendered Blueprints

Transnational Masculinities in Muslim Televangelist Cultures

Chapter:
(p.89) 5 Gendered Blueprints
Source:
Circuits of Visibility
Author(s):

Nabil Echchaibi

Publisher:
NYU Press
DOI:10.18574/nyu/9780814737309.003.0005

This chapter explores modes of projecting Islam into public visibility through alternative formulations of mediated masculinity. For many years, the Muslim conceptualization of gender roles followed a traditional pattern that assigned men and women to separate spaces of public versus private. Arguably, the discourse embraced by Muslim televangelists challenges the binarism of more traditionalist views on masculinity and femininity and reinscribes gender roles within the larger project of religious and social revivalism. Indeed, in recent years, Middle Eastern satellite television has prominently featured a new generation of media personalities who, in the face of an authority crisis in Islam and a climate of semantic disorder, are creating public deliberative spaces to revalorize their religion and redirect individual energies in the service of an Islamic revivalism that is concerned less with the militancy of political Islam than with the Islamicization of modernity.

Keywords:   Islam, mediated masculinity, Muslim gender roles, Muslim televangelists, Middle Eastern satellite television, Islamic revivalism, political Islam, modernity

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