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Circuits of VisibilityGender and Transnational Media Cultures$
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Radha S. Hegde

Print publication date: 2011

Print ISBN-13: 9780814737309

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814737309.001.0001

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Constructing Transnational Divas

Constructing Transnational Divas

Gendered Productions of Balkan Turbo-folk Music

(p.35) 2 Constructing Transnational Divas
Circuits of Visibility

Zala Volcic

Karmen Erjavec

NYU Press

This chapter shows how Ceca, a Balkan singer, leverages her iconic national status in redefining herself as a borderless celebrity. In a transnational media environment, characterized by the cross-border movement of people, cultural artifacts, and ideas, Ceca emerges as a borderless celebrity with iconic standing in all former Yugoslav countries. Despite the fact that her musical career is perceived to be caught up in the corruption, ethnic cleansing, and destruction wrought by Serbian nationalism, Ceca is still able to invoke a sense of Serbian national belonging and simultaneously reach beyond to a transnational audience by establishing her popularity in the whole Balkan region. From an almost mythical stance, her music invokes themes of exoticism, passion, tradition, freedom, justice, sexuality, and modernity.

Keywords:   Ceca, borderless celebrity, transnational media, Serbian nationalism, Balkan music

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