This introductory chapter discusses the importance of studying media and media forms in understanding how gender and sexuality are constituted and come into public visibility, in the process getting entangled within transnational configurations of power. Increasingly embedded in the circuits of social life, media forms collide with established cultural practices, forcing reconfigurations of categories such as private/public, tradition/modernity, and global/local. Thus, this book engages with global dynamics of media in order to render visible the selective promotion of gendered identities within new cultural, political, and economic configurations. It shares the perspective of media anthropology and interdisciplinary media scholarship, which situate media as social practice. This enables a reading of the constitution of everyday life, the workings of power, and the production of individual and collective identities.
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