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Circuits of VisibilityGender and Transnational Media Cultures$
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Radha S. Hegde

Print publication date: 2011

Print ISBN-13: 9780814737309

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814737309.001.0001

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Introduction

Introduction

Chapter:
(p.1) Introduction
Source:
Circuits of Visibility
Author(s):

Radha S. Hegde

Publisher:
NYU Press
DOI:10.18574/nyu/9780814737309.003.0017

This introductory chapter discusses the importance of studying media and media forms in understanding how gender and sexuality are constituted and come into public visibility, in the process getting entangled within transnational configurations of power. Increasingly embedded in the circuits of social life, media forms collide with established cultural practices, forcing reconfigurations of categories such as private/public, tradition/modernity, and global/local. Thus, this book engages with global dynamics of media in order to render visible the selective promotion of gendered identities within new cultural, political, and economic configurations. It shares the perspective of media anthropology and interdisciplinary media scholarship, which situate media as social practice. This enables a reading of the constitution of everyday life, the workings of power, and the production of individual and collective identities.

Keywords:   media, media forms, sexuality, gendered identities, media anthropology, media scholarship

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