Dial “C” for Culture
Dial “C” for Culture
Telecommunications, Gender, and the Filipino Transnational Migrant Market
This chapter shows how the overseas Filipino community is transformed into a transnational migrant market. Advertisements and marketing campaigns to Filipinos overseas reinforce Philippine state-based discourse that frames labor migration as a source of Philippine national development and overseas Filipino workers (OFWs) as modern heroes. These neoliberal characterizations privilege the notion that Filipino labor migration functions as a demonstration of familial love and a path to social mobility, rather than a neocolonial process of racial and gender exploitation. As such, they represent efforts by state and market actors to make Filipinos' individual and familial aspirations compatible with the large-scale neoliberal fantasies of Philippine national development and a global free market. Philippine state and corporate actors are similarly invested in the continued reproduction of Filipino labor migration and the transformation of Filipino workers and their families into transnational consumer subjects.
Keywords: overseas Filipino community, transnational migrant market, Filipino labor migration, overseas Filipino workers, Philippine national development, Filipino workers, transnational consumer subjects
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