Transnational Televisual Aesthetics and Global Discourses of Race
This concluding chapter explains how the discussions in African American television constitute highly institutionalized exchanges. The book argues that while these are not the most interesting or important exchanges, they are distinct from the more idiosyncratic kinds of exchanges that less organized conversations give rise to. The chapter also talks about the aesthetic dimensions of African American television and how different kinds of institutional practices encourage different kinds of aesthetics. Since television's inception, its institutional formations encouraged the use of realist aesthetics. Ironically, today's global, digital, post-network era supports highly localized aesthetics of hyperrealism and travesty. Thus, the institutional labors of narrowcasters targeting transnational or subnational audience segments give rise to industry lore about viewers embarking on cultural journeys and seeking out cultural difference.
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