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Black Television TravelsAfrican American Media around the Globe$
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Timothy Havens

Print publication date: 2013

Print ISBN-13: 9780814737200

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814737200.001.0001

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Black Television from Elsewhere

Black Television from Elsewhere

The Globalization of Non-U.S. Black Television

Chapter:
(p.147) 6 Black Television from Elsewhere
Source:
Black Television Travels
Author(s):

Timothy Havens

Publisher:
NYU Press
DOI:10.18574/nyu/9780814737200.003.0007

This chapter illustrates how black programming produced elsewhere navigates the circuits of contemporary commercial television and global, digital distribution platforms. It looks at three examples of non-American black television and video programming: the animated Samoan/ Māori television series bro'Town (2004–2009); the booming Nigerian videofilm industry known as Nollywood; and the transnational pirating of the first Belizean television drama Noh Matta Wat (2005–2008). Together, these examples display several important trends in black television during an era of digitization, globalization, and marketization. First, there is an obvious increase in the variety of video and television programming featuring non-U.S. blacks circulating internationally. Secondly, these programs retain significant cultural specificity. Lastly, black television programming travels through disorganized, parallel markets, which make production funding highly precarious.

Keywords:   non-American black television, bro'Town, Nollywood, Noh Matta Wat, digitization, globalization, marketization, cultural specificity

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