This chapter documents some of the ways that the Institute has made a lasting impact on the wider culture through educational institutions, professional organizations, and media, including books, magazines, and websites dedicated to personal and spiritual growth. Esalen had been a magnet for strategic actors from various grass-roots and professional groups that focused on expanding different aspects of human potential. Its doctrines and practices of personal divinity and limitless human potential are now embedded in American society and associated with goods and services that are available to most citizens. Sometimes, the Institute's influence is almost invisible, as in the case of the huge best-seller, Tuesdays with Morrie.
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