The Pharmaceutical Industry and the Problem of “Stakeholders”
The Pharmaceutical Industry and the Problem of “Stakeholders”
This chapter examines the arrival of the Corporate Social Responsibility (CSR) movement in Puerto Rico in the early 2000s. A number of ethnographic examples from working with and observing Puerto Rico's only CSR NGO, as well as the CSR-related activities of the pharmaceuticals, demonstrate the social and economic complexities masked by simplistic, feel-good CSR phrases like “triple-bottom-line” (i.e., company, customers, and community all benefit from successful business). The chapter emphasizes the unique case of Puerto Rico, while at the same time expounding on the many possible consequences of the global CSR phenomenon for local communities, including the problem of “greenwashing.”
Keywords: Corporate Social Responsibility, CSR, Puerto Rico, greenwashing, NGOs, global CSR phenomenon
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