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The Drug Company Next DoorPollution, Jobs, and Community Health in Puerto Rico$
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Alexa S. Dietrich

Print publication date: 2013

Print ISBN-13: 9780814724996

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814724996.001.0001

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The Pharmaceutical Industry and the Problem of “Stakeholders”

The Pharmaceutical Industry and the Problem of “Stakeholders”

Chapter:
(p.135) 5 The Pharmaceutical Industry and the Problem of “Stakeholders”
Source:
The Drug Company Next Door
Author(s):

Alexa S. Dietrich

Publisher:
NYU Press
DOI:10.18574/nyu/9780814724996.003.0006

This chapter examines the arrival of the Corporate Social Responsibility (CSR) movement in Puerto Rico in the early 2000s. A number of ethnographic examples from working with and observing Puerto Rico's only CSR NGO, as well as the CSR-related activities of the pharmaceuticals, demonstrate the social and economic complexities masked by simplistic, feel-good CSR phrases like “triple-bottom-line” (i.e., company, customers, and community all benefit from successful business). The chapter emphasizes the unique case of Puerto Rico, while at the same time expounding on the many possible consequences of the global CSR phenomenon for local communities, including the problem of “greenwashing.”

Keywords:   Corporate Social Responsibility, CSR, Puerto Rico, greenwashing, NGOs, global CSR phenomenon

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