Jump to ContentJump to Main Navigation
Soft Soil, Black GrapesThe Birth of Italian Winemaking in California$
Users without a subscription are not able to see the full content.

Simone Cinotto

Print publication date: 2012

Print ISBN-13: 9780814717387

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814717387.001.0001

Show Summary Details
Page of

PRINTED FROM NYU Press SCHOLARSHIP ONLINE (www.nyu.universitypressscholarship.com). (c) Copyright University of NYU Press Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NYSO for personal use.date: 26 July 2021

White Labor and Happy Families

White Labor and Happy Families

Race, Social Capital, and Paternalism

Chapter:
(p.129) Chapter Seven White Labor and Happy Families
Source:
Soft Soil, Black Grapes
Author(s):

Simone Cinotto

Publisher:
NYU Press
DOI:10.18574/nyu/9780814717387.003.0008

This chapter examines how Piedmont-born winemakers articulated a narrative of ethnic identity that took advantage of the specific racial and racist structure of California society while also aiming at interclass national solidarity. Through the recruitment and control of their workforce, Piedmontese winemakers got the best return for their social capital—an ethnic asset that is especially evident in the cases of the Italian Swiss Colony and the Italian Vineyard Company. The chapter considers how the racialization of California's labor market made it possible for winemakers Pietro Carlo Rossi and Secondo Guasti to use their ethnicity (that is, their Piedmontese origins) as a particularly potent weapon to succeed in the local wine industry. It also explains the concomitance of low wages and low labor conflict in Piedmontese wineries in terms of social capital, race, and paternalism.

Keywords:   winemakers, ethnic identity, California, Italian Swiss Colony, Italian Vineyard Company, labor market, wine industry, social capital, race, paternalism

NYU Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.