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Soft Soil, Black GrapesThe Birth of Italian Winemaking in California$
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Simone Cinotto

Print publication date: 2012

Print ISBN-13: 9780814717387

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814717387.001.0001

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The Spirit and Social Ethics of Ethnic Entrepreneurship

The Spirit and Social Ethics of Ethnic Entrepreneurship

(p.107) Chapter Five The Spirit and Social Ethics of Ethnic Entrepreneurship
Soft Soil, Black Grapes

Simone Cinotto

NYU Press

This chapter examines the importance of the spirit and social ethics of ethnic entrepreneurship to the success of Piedmontese winemakers in California. It shows how Piedmontese entrepreneurs were affected not only by the mobilization of social networks inside and outside the Piedmontese community, but also by their status as immigrants. It also explains how ethnic entrepreneurship, ethnic economy, social capital, and cultural capital contributed to these winemakers' financial endeavors. In terms of ethnicity, the chapter explains how networks of social relations develop among individuals who interact with one another on the basis of familiarity derived from a reciprocal intelligibility of meanings, values, and norms.

Keywords:   social ethics, ethnic entrepreneurship, winemakers, California, Piedmontese entrepreneurs, social networks, ethnic economy, social capital, cultural capital, social relations

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