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Soft Soil, Black GrapesThe Birth of Italian Winemaking in California$
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Simone Cinotto

Print publication date: 2012

Print ISBN-13: 9780814717387

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814717387.001.0001

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The Culture and Economy of Wine in Italy and California

The Culture and Economy of Wine in Italy and California

(p.61) Chapter Three The Culture and Economy of Wine in Italy and California
Soft Soil, Black Grapes

Simone Cinotto

NYU Press

This chapter examines the culture and economy of wine in Italy and California. It begins with an overview of the wine culture and economy in Piedmont during the nineteenth century, and especially how wine had become a thriving sector of the local economy. It considers three factors that contributed to the wine boom in Piedmont: the growing international prestige of Piedmontese wines, the improvement of local winemaking knowledge, and the emergence of a large-scale capitalist winemaking industry. The discussion then shifts to the California wine industry and culture in the nineteenth and early twentieth centuries, with particular emphasis on the role played by Piedmontese immigrants in the early development of the industry. The chapter also analyzes the impact of Prohibition on Piedmontese immigrant winemakers in California and on Italian immigrants in general.

Keywords:   winemaking, Italy, California, wine culture, wine economy, Piedmont, wine industry, Prohibition, winemakers, Italian immigrants

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