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Pride ParadesHow a Parade Changed the World$
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Katherine McFarland Bruce

Print publication date: 2016

Print ISBN-13: 9781479803613

Published to NYU Press Scholarship Online: May 2017

DOI: 10.18574/nyu/9781479803613.001.0001

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“Pride Comes in Many Colors”

“Pride Comes in Many Colors”

Variation among Parades

(p.131) 4 “Pride Comes in Many Colors”
Pride Parades

Katherine McFarland Bruce

NYU Press

Chapter Four continues the comparison of contemporary Pride parades from the previous chapter, focusing on the differences between the various expressions of Pride across the United States. While pursuing a common model of cultural change, each parade promotes visibility, support, and celebration using symbols and messages adapted to their local cultural contexts. When the level of tolerance varies, so too does the expression of identities defying the heteronormative cultural code. Additionally, through their variation Pride parades deal differently with the three identified issues – visibility, support, celebration - that began in the phenomenon’s early years. With still unsettled debates, Pride parades wrestle with provocative displays, commercialization, and maintaining a sense of purpose amid the festivity.

Keywords:   contemporary Pride parades, cultural contexts, visibility, support, celebration, tolerance

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