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From Bombay to Bollywood
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From Bombay to Bollywood: The Making of a Global Media Industry

Aswin Punathambekar

Abstract

This book analyzes the transformation of the national film industry in Bombay into a transnational and multimedia cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, the book explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, the book is a timely analysis of how a media industry in the postco ... More

Keywords: Bombay film industry, cultural globalization, Bollywood, Indian diaspora, new media technology, media companies, media industry, television, marketing, digital media

Bibliographic Information

Print publication date: 2013 Print ISBN-13: 9780814771891
Published to NYU Press Scholarship Online: March 2016 DOI:10.18574/nyu/9780814771891.001.0001

Authors

Affiliations are at time of print publication.

Aswin Punathambekar, author