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Making Media WorkCultures of Management in the Entertainment Industries$
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Derek Johnson, Derek Kompare, and Avi Santo

Print publication date: 2014

Print ISBN-13: 9780814764695

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814764695.001.0001

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Towards a Structuration Theory of Media Intermediaries

Towards a Structuration Theory of Media Intermediaries

Chapter:
(p.39) 2 Towards a Structuration Theory of Media Intermediaries
Source:
Making Media Work
Author(s):

Timothy Havens

Publisher:
NYU Press
DOI:10.18574/nyu/9780814764695.003.0003

This chapter claims that media managers frequently engage in storytelling practices known as “industry lore.” These practices not only serve as sense-making rituals in managing the circulation of culture, but also as a means of negotiating and rationalizing individual agency in relation to structural forces within production cultures. The chapter examines the role of industry lore in legitimating and challenging discourses about what types of television texts can circulate internationally and why. It draws on sociologist Anthony Giddens' post-structuralist concept of “structuration” as a middle-ground between structure and agency, as well as Michel Foucault's theories of power/knowledge. These allows for an examination of how knowledge about the audience and the kinds of media content that might appeal to it are produced through an interaction between structural and cultural forces.

Keywords:   industry lore, media managers, individual agency, structural forces, structuration, Anthony Giddens, power, knowledge, Michel Foucault

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