This chapter looks at the individual traveler as a member of the tour group. It outlines the ways that tour sponsors mobilize the small-group dynamics of the community of tourists both as a socializing agent that mediates the encounter with place, and establishes norms around its interpretation and as a socializing experience of ethnic community in its own right. Tour sponsors hope that the emotions generated by the group experience will attach to the symbols of homeland and ethnic community in which this group experience was embedded. This hope has been repeatedly vindicated over the years—not universally, but enough to sustain the sponsors' interest in a strategy they feel comfortable labeling a success.
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