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The Global Flow of InformationLegal, Social, and Cultural Perspectives$
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Ramesh Subramanian and Eddan Katz

Print publication date: 2011

Print ISBN-13: 9780814748114

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814748114.001.0001

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McDonald’s, Wienerwald, and the Corner Deli

McDonald’s, Wienerwald, and the Corner Deli

Chapter:
(p.23) 2 McDonald’s, Wienerwald, and the Corner Deli
Source:
The Global Flow of Information
Author(s):

Victoria Reyes

Miguel Angel Centeno

Publisher:
NYU Press
DOI:10.18574/nyu/9780814748114.003.0002

This chapter presents three models of globalization: the “Corner Deli” model that illustrates a completely unstructured form of globalization in which the “local” coexists with the “regional” and “global”; the “Wienerwald” model which offers a regional perspective focused on a specific region or culture (clustered globalization); and the “hegemonistic globalization” model exemplified by the global restaurant chain McDonald's, which resembles a rimless bicycle wheel—a strong center with expanding spokes in all directions. Despite much theoretical scholarship, there is a notable lack of empirical work in studying globalization, which limits the determination of “the structure of participation in this global net” as well as the political, economic, and cultural ramifications of it.

Keywords:   globalization, Corner Deli model, Wienerwald model, hegemonistic globalization, McDonald's, clustered globalization

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