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Media Franchising
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Media Franchising: Creative License and Collaboration in the Culture Industries

Derek Johnson

Abstract

While immediately recognizable throughout the United States and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar culture across television, film, comics, games, and merchandising. This book examines the corporate culture behind these production practices, as well as the collaborative and creative ef ... More

Keywords: media franchising, intellectual properties, homogeneity, media industries, collaborative cultural production, film, comics, games, merchandising

Bibliographic Information

Print publication date: 2013 Print ISBN-13: 9780814743478
Published to NYU Press Scholarship Online: March 2016 DOI:10.18574/nyu/9780814743478.001.0001

Authors

Affiliations are at time of print publication.

Derek Johnson, author

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