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The Net EffectRomanticism, Capitalism, and the Internet$
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Thomas Streeter

Print publication date: 2010

Print ISBN-13: 9780814741153

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814741153.001.0001

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The Moment of Wired

The Moment of Wired

Chapter:
(p.119) 5 The Moment of Wired
Source:
The Net Effect
Author(s):

Thomas Streeter

Publisher:
NYU Press
DOI:10.18574/nyu/9780814741153.003.0006

This chapter looks at the structure of feeling created in the early 1990s as knowledge workers began to discover the pleasures of online communication and elites groped for an organizational framework under the umbrella of the “information superhighway.” Web browsing articulated itself with a structure of desire centered around an endless “what's next?” and spread in a context in which middle ranks knew things that their superiors did not, adding to that articulation a romantic sense of rebellion; one could in theory rebel, express oneself, and get rich all at once. Taken together, this fusion of romantic subjectivity and market enthusiasms, exemplified and enabled in the early Wired magazine, created the conditions that fueled both the rapid triumph of the internet as the network of networks and the dotcom stock bubble.

Keywords:   knowledge workers, 1990s, online communication, information superhighway, internet, Web browsing

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