Audiences and Investigators in Context
This chapter discusses how the participants in this study are reflexive about the research process in order to return to larger questions about the contribution of reflexivity to audience research. If reflexivity is not an attribute inherent to the modern self but a performance of and attitude toward selfhood, audience research reaffirms this attitude and performance in ways that echo the selfhood privileged in makeover shows. Audience research neither demonstrates that audiences are free from textual influences through their reflexive practices, nor provides the opportunity for participants to free themselves from such influences. Instead, like makeover shows, audience research invests in an economy of knowledge that produces reflexivity for institutionally useful ends.
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