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As Long as We Both Shall Love
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As Long as We Both Shall Love: The White Wedding in Postwar America

Karen M. Dunak

Abstract

When Kate Middleton married Prince William in 2011, watched by hundreds of millions of viewers, the wedding followed a familiar formula: ritual, vows, reception, and a white gown for the bride. Commonly known as a white wedding, the formula is firmly ensconced in popular culture, with movies like Father of the Bride or Bride Wars, shows like Say Yes to the Dress and Bridezillas, and live broadcast royal or reality-TV weddings garnering millions of viewers each year. Despite being condemned by some critics as “cookie-cutter” or conformist, the wedding has in fact progressively allowed for socia ... More

Keywords: white wedding, vows, privacy, peer culture, media, marketplace, wedding traditions, American wedding, consumerist culture

Bibliographic Information

Print publication date: 2013 Print ISBN-13: 9780814737811
Published to NYU Press Scholarship Online: March 2016 DOI:10.18574/nyu/9780814737811.001.0001

Authors

Affiliations are at time of print publication.

Karen M. Dunak, author