Work, Social Capital, and Race in the Experience of Italian Winemakers in California
This book has explored the importance of work, social capital, and race in the experience of Italian winemakers in California. It has presented the story of Italian immigrants in California as an interesting case of ethnic entrepreneurship and immigrant work in the United States. It has rejected the “Pavesian paradigm” as an explanation for why Piedmont-born immigrants had achieved success in the California wine trade, arguing that being from Piedmont did not automatically mean one had knowledge of the winemaking process, let alone the kind required by a modern wine industry. As seen in the experience of the Italian Swiss Colony's Pietro Carlo Rossi, social capital often helped Piedmontese wine entrepreneurs transform the significant disadvantage of being a foreign entrepreneur in the United States into an advantage.
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