The Importance of Ethnic Cooperation
This chapter examines the role of ethnic cooperation in the success of Piedmontese immigrants as winemakers in California. According to Sebastian Fichera, a historian who chronicles San Francisco's Italian community, Piedmont-born winemakers were so successful on the Pacific Coast because of their participation in an ethnic economy that integrated fellow Italian entrepreneurs, financiers, workers, middlemen, retailers, and consumers. He argues that sociocultural factors are at work in the success of the community as a whole by assigning full credit to the presence of a solid initial core of Northern Italian immigrants in San Francisco. Fichera considers Andrea Sbarboro and Pietro Carlo Rossi as the most important pioneers of the Italian adventure in California winemaking, as well as some of the best representatives of the group of middle-class merchants, bankers, and businessmen who spread crucial cooperative spirit among San Francisco's Italian American community.
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