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Musical ImagiNationU.S-Colombian Identity and the Latin Music Boom$
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Maria Elena Cepeda

Print publication date: 2010

Print ISBN-13: 9780814716915

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814716915.001.0001

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The Colombian Transcultural Aesthetic Recipe

The Colombian Transcultural Aesthetic Recipe

Music Video in the “New” American Studies

(p.134) 6 The Colombian Transcultural Aesthetic Recipe
Musical ImagiNation

María Elena Cepeda

NYU Press

This chapter assesses Shakira's Fijación oral, Volumen I and Oral Fixation, Volume II double-album production and performances in terms of the Freudian metaphors that inform our interpretations of her as a pan-Arab, pan-American figure in the post-9/11 era. Specifically, it addresses the implications of this focus on Shakira and her Oral Fixation(s) at this particular moment in the political and pedagogical trajectory of Latin American, American, Ethnic, and Middle Eastern Studies. Through a cross-media analysis of Shakira's recent music video production, it illustrates how she epitomizes the emancipatory possibilities embedded in the hybrid subject and the homogenized Latina popular icon. Her status prompts us to question the prevailing frameworks applied to the analysis of contemporary Latin(a) Americans in music video as a means of elucidating the present and future role of Latino Studies in the ongoing transnationalization of U.S. Ethnic and Area Studies. Against the historical and socioeconomic backdrop of the “Latin music boom,”the chapter concludes that the individual performers and the counterdiscourses that they engender have heralded the introduction of new possibilities for imagining Colombianidad, mainstream U.S. identity, and the very notion of the nation, both within Latin America and among its U.S.-based diaspora.

Keywords:   Shakira, Oral Fixation, music videos, Latina Americans, Latin music boom, Colombianidad

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