Jump to ContentJump to Main Navigation
Musical ImagiNationU.S-Colombian Identity and the Latin Music Boom$
Users without a subscription are not able to see the full content.

Maria Elena Cepeda

Print publication date: 2010

Print ISBN-13: 9780814716915

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814716915.001.0001

Show Summary Details

Florecita rockera

Florecita rockera

Gender and Representation in Latin(o) American Rock and Mainstream Media

(p.87) 4 Florecita rockera
Musical ImagiNation

María Elena Cepeda

NYU Press

This chapter focuses on Andrea Echeverri, the female lead singer of the Bogotá-based rock band Aterciopelados. Focusing on her recordings, music videos performances, and popular print media, it examine the ways in which Echeverri musically engages constructs of gender, as well as the processes by which she is in turn framed as a gendered subject within the U.S. popular media and music industry. With a focus on contemporary rock en español and the recent rise of “alternative” Latin(o) American rock, it traces the ways in which music video—a format traditionally understood as a locus of oppression for both women and individuals of color—is transformed into a site for “new forms of resistance and struggle” in the work of Aterciopelados. The chapter suggests that Echeverri, as well as the Miami-based industry in which she maneuvers, exemplifies the music industry's current transformations in accordance with the dictates of globalization, while simultaneously underscoring the gendered/gendering nature of sound itself.

Keywords:   Andrea Echeverri, female lead singers, Colombian rock bands, Aterciopelados, music videos, gender, music industry

NYU Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.