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Musical ImagiNationU.S-Colombian Identity and the Latin Music Boom$
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Maria Elena Cepeda

Print publication date: 2010

Print ISBN-13: 9780814716915

Published to NYU Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9780814716915.001.0001

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Shakira as the Idealized Transnational Citizen

Shakira as the Idealized Transnational Citizen

Media Perspectives on Colombianidad in Transition

(p.61) 3 Shakira as the Idealized Transnational Citizen
Musical ImagiNation

María Elena Cepeda

NYU Press

This chapter analyzes the figure of the Colombian pop star and recent Miami immigrant Shakira. Shakira emerges as a public persona and a “radical hybrid” who embodies the interstices between U.S. Latino and Latin American identities. Within the complex epistemology of Latinidad, the chapter focuses on the particular moments and processes through which Shakira, a Colombian native, “becomes” a U.S. Latina and to what ends Latinidad is thrust upon her. It analyzes the underlying dynamics of Latinidad when treated both as marketing construction and as identity signifier. Via readings of media discourse and Shakira's music, it traces her somewhat contradictory representation as an idealized transnational citizen at a pivotal moment in the (re)configuration of colombianidad and, in a broader sense, Latinidad itself.

Keywords:   Shakira, female pop stars, Colombian pop stars, Latinidad, Latinas

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